REDUCE, REUSE, RETHINK PACKAGING

A Horizon Europe project for the development of new fibre-based packaging and the adoption of reuse schemes.

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MEET R3PACK'S PARTNERS

WHY DOES R3PACK MATTER?

450 years

is the timeframe needed for plastic to decompose in a landfill (DHL Trend Research, 2019)

41%

of plastic packaging is recycled across Europe (Eurostat, 2019)

71%

of consumers believe that manufacturers, industrials and brands are primarily responsible for reducing packaging (Citeo, 2020)

€75-112bn

of plastic packaging material is lost from the economy each year (Ellen MacArthur, 2017)

36%

of solid waste in EU cities stems from packaging (Ellen MacArthur, 2017)

14.4Mt

of microplastics have found their way to the bottom of the world’s oceans (Barrett et al., 2020)

THE MISSION

"Revolutionising sustainable packaging"

The Horizon Europe project aims to tackling the challenge of revolutionizing sustainable packaging in alignment with the Green Deal’s objectives - carbon neutrality by 2050 and economically viable, 100% reusable or recyclable packaging in the EU market by 2030.

From 2022 to 2025, the 24 partners' goal is to secure a fast and extensive uptake of industrially relevant, cross-sectorial, cost-effective innovative technologies allowing for the immediate substitution of complex multilayer plastic packaging with high performing fiber-based packaging. These innovations will be deployed in parallel to economical, industrial and environmental optimisation of reuse schemes demonstrated at large scale.